Don’t miss this remarkable opportunity to learn from and interact with the author of The Craft and Business of Songwriting in this one day workshop with John & JoAnn Braheny in PORTLAND!
Creativity, Song Craft and Marketing:
9:30- 10 a.m. Registration and networking
10 – 11 a.m. Career Path Patterns and Team Tools
JoAnn Braheny – The corporate ladder, as a career path, doesn't work for everyone… especially if you're in the creative arts. Here, four basic career paths, including the corporate ladder, are explored, to identify what motivates and rewards you. If you're uncomfortable with the direction you're headed in, you’ll find this class a liberating experience. JoAnn uses practical tools to assess your individual work-style to help you find your most productive work environment and workmates. You won’t get this anywhere else!
11-1 p.m. No Rules-Just Tools.
John Braheny - John offers this popular class for writers who started writing by instinct before exploring the principles of manipulating song structure and dynamics for maximum impact. When you follow the principles rather than arbitrary "rules," you have much greater creative latitude. If you keep getting critiques that say you need better structure or more contrast, or if you need to expand your toolbox of creative options and get more control over what you instinctively know, this class is for you.
1-2 p.m. Lunch and networking
2-4 p.m. Marketing Yourself as an Independent Artist and Songwriter
1. Are major label deals possible? Why would you want one – or not? We'll discuss the plusses and minuses and what kinds of artists benefit the most.
2. Approaching your career as an independent entrepreneur. What should you know and how do you learn it? Best FREE learning resources.
3. Using social networking resources to promote yourself. What are the best services and resources? Is MySpace still viable? Do you need a manager?
4. As a songwriter/composer, what sources of income are available to you and how do you connect with the opportunities. Can you still get songs to major artists? How do you get your songs into film/TV?
4-5 p.m. Critiques selected at random from attendees
If you’re also interested in receiving a song critique, simply come ready to play a recording of it (on CD/cassette w/ lyric sheets attached) in the workshop, where John will critique as time allows.
Where: Macadam’s Bar and Grill (see venue info below)
5833 SW Macadam Ave.
Portland, OR 97239
503-243-6227
www.macadamsbarandgrill.com
When: Saturday, May 21st
Registration & Networking at 9:30 AM
Workshop begins at 10 AM and ends at 5 PM
Lunch break will be taken – from about 1 PM until 2 PM – with a special section reserved for attendees at Macadam’s; note, however, that lunch is not included in the seminar fee.
Cost: $ 65 for members of: PSA / WCS / NSAI / PFS / Artichoke / AFM-99
$ 75 for non-members *
PSA is offering a $5 REBATE to those who join (or renew) AND attend the seminar
Pay at the door by cash or check. (Note that lunch is not included in the seminar fee.)
* If you are not a member of any of these music organizations and you wish to register at the member price, you may inquire about membership when you RSVP or at the door.
RSVP: danlowe@aol.com
Note: Attendance is limited, so reserve your spot now.
1-on-1: For those who wish to take advantage of 1-on-1 sessions with John, he will be available on Sunday, May 22nd and Monday, May 23rd for private consultations; here are the specifics:
Scheduling:
To schedule a 1-on-1 appointment, contact John at: john@johnbraheny.com
or 818-528-5152. For more info on his services, go to: http://johnbraheny.com/services/songwriting-consultations
http://johnbraheny.com/services/songwriting-consultations
Cost: $100 / hr (for attendees of the May 21st workshop) $125 / hr (for others)
About John Braheny …
John Braheny is a top consultant for songwriters and writer/artists and one of 5 national nominees in the Best Music/Performer/Artist Development Executive category of NARIP's (National Association of Record Industry Professionals) 2011 Best In The Biz. The author of The Craft and Business of Songwriting (which has sold over 80,000 copies and is now in its 3rd edition), John also co-founded and ran the Los Angeles Songwriters Showcase - a non-profit organization that for 25 years provided a weekly showcase and early exposure for writers including Diane Warren, Warren Zevon, Wendy Waldman, Stevie Nicks and Lindsey Buckingham and many more. A past president of California Copyright Conference and former board member of the L.A. chapter of NARAS, he has interviewed more than 600 songwriters and industry pros, and began his career on the road for 7 years as a solo indie folk and blues performer, songwriter and recording artist and writer/producer of music for commercials. For more info, see: www.johnbraheny.com
About JoAnn Braheny …
JoAnn Braheny began her music industry career as Atlanta’s first full- time female DJ. JoAnn was soon hired in National Promotion & Marketing by GRC Records and then in their music publishing division to develop songwriters. She opened her own company, Jaffe Music Consulting, to provide career direction for both pro and new songwriters. She was the founding secretary of the Atlanta Songwriters Association, and in Los Angeles worked for Rogers and Cowan doing public relations for internationally known celebrities in music and film. Five years in Talent Development for Walt Disney Imagineering gave her a first class education in creativity management, and today she is a career counselor for songwriters and artists, guest-speaking at conferences across the country. For more info, see: www.goosingyourmuse.com
